Enough theory for a moment. People need answers;
granular, tactical, “How do I do this the right way and what do I say when I finally
connect with a prospect when cold calling?” type of answers.
Those proactive souls who happen to cold call me and
reach me live in an attempt to generate another prospects to fill up their
rapidly drying pipeline certainly deserve the acknowledgment for putting forth the
Unfortunately, with the opening statements and cold
calling approaches that I’m hearing, their effort is more of an exercise in
futility. Simply, they aren’t well crafted and are far from compelling or
unique, and as such, these salespeople are doomed to have to make far too many
calls where their success is often limited to finding that one prospect who’s simply
ready and willing to talk to them regardless of how poor their approach may be;
the proverbial low hanging fruit. (After all, even a blind squirrel is destined
to find a nut every once and a while.) This strategy of stumbling onto a qualified
prospect is far too time consuming of an activity to often make it worth your
In this podcast, I share one proven and powerful example
of the type of opening statement and cold calling approach you can create that’s
sure to generate more qualified prospects for you. Becoming more strategic and
effective when cold calling will yield more measurable results making fewer
calls by leveraging every conversation you have.
This example was one that a cost reduction company used
when calling on the C suite of prospects, such as the controller or CFO.
You can tune in and listen to this podcast here.
NOTE: Given this page is updated often, this podcast may not be listed as the most current one on the top of the list.