Visit any online marketing or small business forum and you’ll see a high level of noise about creating website content. A lot of the discussion lately centers around how to take Private Label Rights (PLR) articles and modify them just enough so the duplicate content filter used by the search engines isn’t triggered.
People, people, people. Your focus is on the wrong thing. You are wasting a ton of time, energy and money for something that may (I repeat may) provide little to no payback. If you really don’t want to write your own content, outsource it via Rent-A-Coder, Workaholics 4 Hire or Freelance Work Exchange.
Here’s an example of what you are investing in time, energy and money right now.
- You join a PLR site that promises you a certain amount of articles per month. The membership fee for these sites runs anywhere from twenty dollars to over one hundred dollars per month.
- You purchase software to modify the articles just enough so the search engines don’t see them as duplicate content. This software runs anywhere from one hundred ninety seven dollars and up.
- You take five private label articles per month, modify them with the fancy software and put them on your website.
Let’s do the math.
- Membership in PLR site equals $47 per month. You choose a six month membership ($282).
- PLR article modification software equals $197.
- You spend 10 hours per month selecting your five articles and using your software to modify them. We’ll put a value on your time of $50 per hour. ($500 per month) To do this for six months your cost is $3000.
For six months worth of articles (30 articles) on your website, you will spend $3479. You have roughly $116 invested in each article. You could get a bunch of original content articles written by a freelancer for that kind of money. Is it worth it to continue to spin your wheels and invest in PLR content? You decide.
What do you think about all the hype surrounding private label articles? Leave me a comment.