If you’re selling products online as your Home-Based business, you may have tried using PayPerClick advertising to draw traffic to your website or eBay store. I posted here about using PayPerClick for taking advantage of Holiday rushes, but it can really be used any time. In fact, it can be used when you start a new site to begin to get traffic in the door while you wait for other SEO effects and marketing strategies to kick in.
The two main players in the PayPerClick market are Google AdWords and Yahoo! Search Marketing (formerly Overture). With Microsoft trying to play their hand in this market, we now have MSN AdCenter.
AdCenter is still in beta (and when Microsoft does beta, they mean beta) and is still available only by invite. You can sign up to get on their list here. While it isn’t called an ‘invite list’, it did get me invited to open an AdCenter account and so far, I’m fairly pleased with it.
In my opinion, it’s easier to use than both Google Adwords and Yahoo! Search Marketing. It also has a great keyword research tool built in. It will tell you both the current month demand and the prior month demand for any given search term. (The Overture keyword will only do the prior month). It also differentiates between singular and plural versions – another thing the Overture keyword doesn’t do. Google Adwords has a keyword tool, but it does not reveal demand.
And there is traffic with MSN! It may not be the dominant search engine, but as I pointed out in this blog post, when you’re talking about a market as big as the web, 3rd place ain’t bad! I think with the ease of use and the great keyword research tool, MSN can give web retailers and marketers a great 3rd alternative for PayPerClick marketing.