If you’re selling products online as your home-based business, do you ever step into the customer’s shoes? Most people test their websites before taking them live, but what about after that? It really helps to ‘play the customer’ every so often.
Shop your own store and buy a few things. Yes, actually take out your credit card and pay for them so that you can experience the entire process (don’t forget to later void or refund the transaction). Observe some of the following.
Page loads – Are you pages loading quickly enough throughout the entire process?
Images – Are the product images loading quickly and do they look sharp and inviting?
Site Navigation – Is the navigation from initial arrival to final checkout smooth and trouble free?
Checkout Process – Is your checkout process as painless as possible?
Automated Emails – What about the automated emails that come out of the process (order confirmations, shipping notifications, etc)? Do they look professional and are they informative and helpful?
As you go through the process, take some notes. Note any things that could be improved upon or eyesores (such as typos) that need to be fixed. Don’t stop to fix them, just note them. Performing this exercise regularly will keep your site clean and make your customer’s shopping experience more enjoyable.