What’s the difference between a plan and a resolution? I tend to differentiate New Year’s resolutions as personal and annual business planning as, well, for business. But the two words also suggest a difference of attitude. The dictionary says to plan means to have a specific intention. But to resolve is to reach a firm decision. A resolution sounds stronger than a plan. It’s “more resolute.” In either case, some sort of change is implied, but in either case, nothing happens unless you take action.
If you created a business plan when you started your business, the start of the new year is a good time to take it out and see what you should change this year. If you started your business without a plan — and yes, quite a few people do that, although they have a plan in mind — now’s the time to plan for 2008.
- Do you want your revenue to grow this year? (And who doesn’t?)
- Will you continue offering the same products or services, or will you introduce something new?
- Will you keep prices the same, or do some prices need to change?
- Is there something new you can do that will attract and retain more customers?
- Is there a new category of customers you’d like to sell to this year?
These are just a few of the questions you should ask yourself as you plan for 2008. Whatever you plan, resolve to take the necessary specific actions that will help you achieve your goals for 2008.