Every now and then you need to do a little housecleaning. (Sooner is better than later.) Today, I’ve been looking at My Clippings folder in Newsgator (my RSS newsreader), and I found this oldie but goodie from Seth Godin:
The one thing that’s certain about your marketing plan, your products, hey, even your life is that it won’t turn out the way you planned.
Given this proven truth, doesn’t it make sense to spend most of your time building flexibility into whatever you’re building?
It’s a lot easier to change your mind in advance… doing it when you have to is painful–especially if you have to persuade a team. The most flexible plans have the need (and ability) to change built right in.
This is even more relevant today than it was in 2006 when he wrote it. These are uncertain times, and the statement that things won’t turn out as you planned seems more likely than ever. So now, while you’re starting a new business, heed this advice, and build flexibility into your plans.