You almost never hear about people getting injured on the golf course. But the game is actually quite demanding on the body. In fact, a majority of golfers suffer from back problems.
Sarah Christensen is making their pain her gain. She’s the creator of the Hole in One Pilates exercise program, which not only reduces back pain but helps golfers hit the ball longer and straighter.
Yes, you heard right: a Pilates program for golfers. We admit to being highly skeptical when we first heard about her business. After all, will the average golfer really go in for the touchy-feely, new-age concepts of body alignment, centering, and flowing movement?
Turns out Christensen, who previously ran a Pilates studio, wasn’t totally convinced either. Until a few years ago, when she met an elderly gentlemen with two hip replacements. He wanted to play golf again and asked her to design a Pilates routine for him. “I had grown up around golf, so I studied the biomechanics of the swing,” she tells us. “Within nine months, we had him playing 18 holes.”Like all good entrepreneurs, Christensen figured if she could help one person, she could probably help millions of others. So she put together a low-budget
It gave her the confidence—and the investors—to create another one, this time with the production quality of a
Christensen credits her success to hard work, tons of market research—and really good timing. “When I first started, Pilates was not mainstream,” she says. “But now it’s more widely accepted.”
We’re not golfers, so it’s unlikely we’ll rush out to buy the
She’s sure to make the green with that pitch.