I believe strongly in the power of visualization. Visualize in advance how something is going to turn out, and that will help make it so. No guarantees of course — stuff happens. But it often works for me. So I was struck by John Jantsch’s post What’s the picture of your business when it’s done? That’s a question Michael Gerber of E-Myth books has posed to him.
My problem with that question is: When, exactly, is your business “done”? Done as in finished, or done as in all grown up? I think he means done as in when you get it the way you want it. Jantsch’s point is that it is important to have a vision of where you are going. The market will change over time, and some of your plans may not work the way you thought. You will probably make some adjustments. But you still need that picture of your future as a benchmark against which to measure your progress.
And do make sure you take a moment, from time to time, to measure your progress. Your have plenty of time between now and then to decide what to do when it is “done”.