By PAULETTE THOMAS
“The Problem: A misfiring sales strategy.
After being a principal at a CPA firm for 20 years, Bart Farmer put a second mortgage on his home to buy out the firm’s back-office payroll and record-keeping division in Overland Park, Kan., in 1997. It fulfilled a longtime entrepreneurial dream. He called his new baby Propay. ‘We put everything we had on the line,’ he says.”
– Just because you think you are right doesn’t mean that you are. You need to think outside of the box and be willing to change in order to see your business succeed. -ed.