Last month, I blogged about Slow-Paying eBay Buyers. Lately I’ve noticed what seems to be an increase in slow paying eBay buyers who have favorable feedback records. What would cause an ordinarily fast paying eBay buyer not to pay?
I found one possible answer in talking with a customer last week. She told me the eBay phishing emails have gotten so bad that she tends to ignore just about all emails that seem to come from eBay.
Phishing is a criminal technique designed to steal senstive information and eBay has the been subject of a considerable phishing campaign lately. Most of the time, the phishing attempt uses a subject line and logo that matches that of eBay (eBay uses consistent, duplicatable subject lines).
So it’s entirely possible that phishing is creating a negative impact on eBay’s seller-to-buyer communications. With this in mind, I decided to add a step to my process for these slow paying users: Send them a reminder email through our own domain – not via the eBay system.
eBay prefers that you use their communication systems. However, because phishing attempts have gotten so bad, there’s a valid argument against using eBay’s internal communication systems, using our own email template instead. Plus that gives me a golden opportunity to drop a marketing plug in the email.
What about you? Have you noticed any negative impact from eBay phising attempts? Comments here.