Conversations with Experts presents…
How to Build an eBay Business that Generates Repeat Sales and Loyal Customers
Wednesday, February 8, 2006,8:30 p.m. ET – FREE
Guest Expert: Phil Dunn, author of "The 7 Essential Steps to Successful eBay Marketing"
In recent years, eBay competition has become fierce. Tens of thousands of new sellers have entered the eBay marketplace, including large-scale retailers with the edge of professional marketing expertise and power-house corporate experience. The eBay market has also been flooded with small-time sellers, who sell at low margins for little profit and make it difficult for other sellers to compete with their prices. To succeed, you need pay attention to how you "market" your products.
In this discussion you´ll learn how to:
- Understand buyers and position your products for faster, higher margin sales
- Present products more persuasively (in visual and in written form)
- Create urgency and sweeten the deal
- Differentiate your business from competitors
- Cultivate loyal customers and build positive feedback
Discover what makes buyers choose one item over an identical one, and learn why customers come back to trusted sellers time an again.
Phil Dunn is co-author of "The 7 Essential Steps to Successful eBay Marketing." He´s also a marketing writer and strategic consultant for Fortune 500 companies (Microsoft, Hewlett Packard, Pitney Bowes, Toshiba Medical, IKON) and eBay businesses. With persuasive writing and time-honored marketing approaches, he has sold everything from $22 haircuts to $50,000 cars to $1 million software licensing agreements.
Conversations with Experts: How to Build Your Business On and Off-line
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