One of the great things about Web 2.0 tools is all the new training resources that are developing to help business owners learn how to use and maximize these tools. Case in point is Constant Contact – the de facto leader in e-mail marketing and now with a web-based survey tool.
It’s surprising to see on the Constant Contact homepage a button that says, FREE PERSONAL COACHING – We’re Here to Help. Coaching? wow – maybe it was the term that jolted me….. if it had said, NEED HELP? I might not have done a double take.
I use Constant Contact, and I love it, finding it easy to use although I am not a power user. There are probably many features that I don’t even look at, so I am a prime candidate for accessing their Learning Center – an entire area for help and support for users AND potential users of their services.
No less than 17 demos are available at pre-scheduled times for users and those taking Constant Contact up on their free 60 day trial offering (which doesn’t even require a credit card to try out – now that is amazing.).
What really put me over the top with this company is their LIVE ROADSHOW that came through Seattle recently, and is traveling to many cities around the U.S. It was not promotion, promotion, promotion…. but rather totally focused on what questions people in the audience had about specifics to support their use of the tools. How refreshing.
Constant Contact’s Senior Vice President of Sales and Marketing Eric Groves was one of the presenters at the Mastering E-mail Marketing event I attended.recently. The presentation was extremely helpful, informational, and impressive. Typically these sorts of events are movable sales presentations – but the CC folks here were nothing but gracious, interested, and helpful.
Next time they come through town, I will be bringing clients who use their services as added value (on my part).
Perhaps if I attend a few of the webinars I will become a true power-user. As long as I can get clients and those wanting updates to click through and gain value from my updates, I will consider it a big success.