The public is willing to pay up to 5 percent more for green energy, according to a study from the Deloitte Center for Energy Solutions.
Regulators who were surveyed revealed their belief in the green benefits of nuclear power, with 55.2 percent saying that nuclear power is “extremely effective” in reducing greenhouse gases associated with power generation in their state.
These regulators indicated that the public is willing to pay more for greener energy. More than half of respondents said the public would pay as much as 5 percent more in electricity rates to mitigate greenhouse gas emissions. Only 16.7 percent said consumers in their state would accept a 10-percent increase in rates.
“Regulators seem to believe that the rate-paying public supports a cleaner energy direction,” said Branko Terzic of Deloitte. “Consumers understand that some increase in electric rates tied to cleaner energy may be inevitable.”