If you have a home business website, you need to have an “about” page. Call it “About me”, “About us”, or “About the company” – whatever fits. But it is important to have this page on your site.
The About page gives your site visitors a place to go to read about you. After all, when the visitors stumble upon your page – perhaps by way of a Google search – they will want to know “about” the party they are dealing with. There is an article called 3 Ways to Kill & Reinvent Your About Us Page over at OpenForum. It’s worth a visit and a read!
Don’t underestimate the value of an About page. It’s a good place to really put yourself out there. It’s often the second stop for a site visitor. A good About page can give the visitor incentive to learn more. Or a lethargic About page can send the visitor away. Which do you want?
It’s also too easy to build an About page and just forget about it. As your business grows and changes, the About page should change to reflect that. So take a good hard look at that About page and see if it really says what you want it to say.