If you sell stuff on the web as your home-based business, have you ever wondered how you deal with seasonal items? For example, what if you sell home decor items all year round and you have some Christmas ornaments you want to sell. It probably doesn’t make much sense to spend time optimizing your website for keywords associated with ‘Christmas ornaments’. Site optimization strategies can take many months to implement.
What about using Pay-Per-Click services to drive traffic to your site on a short term basis? Not just for the December holidays, but for any short term seasonal items you may want to sell. With a Pay-Per-Click ad campaign you can get traffic coming to your web page very quickly and you can cease the ad campaign whenever it makes sense to stop it.
PayPerClick services offered by the big 3 Search Engines are –
Pay-Per-Click services that are ‘lesser traveled’ but still worth mentioning are –
Any time you have a need for temporary traffic (such as the Holidays), try a Pay-Per-Click campaign. Caveat emptor: If you use Pay-Per-Click services, be prepared to closely monitor your campaigns to guard against click fraud as well as to measure their success.