Nothing of value ever happens overnight. This concept is so old it’s a cliché. But it’s just as true now as it was two-thousand years ago.
Starting or growing a business is not a short-term task. It takes a long time because to be in business you need people to do business with you. This requires that you develop relationships with people and get them to change their buying behaviors so they buy from you, rather than someone else.
Most importantly, you need to do this with enough people to make your business financially healthy.
This is a big task. Getting people to change their habits is not easy nor does it usually happen quickly. It takes time and energy and work.
Sure, a new business can get quick sales but they are just that: quick. You’ve probably heard the saying: “easy come, easy go”. It applies to new businesses too. Your first customers will most likely not be your last customers.
In business just like in the rest of your life, a long-term outlook can help you make better decisions and help you accomplish more.