Today’s economy is changing more rapidly than ever before. The pace of change is mind boggling. This means that small to midsize business owners need to remain competitive to survive and even thrive. Business owners often lose sight of their goals which at times is a result of their inability or unwillingness to see beyond their blind spots and take immediate action. Working with a Business Coach can help entrepreneurs and small business owners thrive and leap ahead of their competition even in a downturn economy . Business Coaches help their clients reposition their money to maximize revenue growth while everyone else is shrinking back. Unlike consultants, good Business Coaches bring a plethora of business management skills, rapid impact strategies and a “systemized” approach to their clients. The insight and value a Business Coach brings to the table is measurable in increased profits and return on investment.
Business Coaches brings awareness, education and accountability to their clients. Awareness of what’s working and what’s not, education on the rapid impact strategies that will improve performance and a partner to hold the client accountable to meet the goals established for growth.
The most effective Business Coaches start by building a sense of trust with their clients. Once this trust is established, the client feels comfortable to open up and talk about their challenges of running their business. This level of trust and communications allows the business coach to help the business owner establish a clear direction and strategic objectives for the business.
The strategic objectives might include implementing and/ or improving the sales and revenue generating part of their business to impacting the financial performance and ROI of the company. A solid Business Coach will make sure a system is in place to measure and report key activities in the business so everyone knows how their efforts are either making or breaking the business. Leadership and management are often key areas Business Coaches target as well. In short, the Business Coach helps the owner understand the difference between working ‘on’ the business versus ‘in’ the business.