I’ve been reading and watching TV shows that focus a lot on marketing strategies (imagine that) in hopes of not only increasing my business but in handing off some great tips to you, my business parents, who are trying to create a great company to help sustain your families.
I’m sitting here watching The Big Idea (and if you have not seen this show, watch it!). One caller called in. Her business had generated a quarter million dollars last year but she wanted to increase that in the upcoming year. Donny recommended that she pair with a professional that worked a field related to her company. This professional would act as a representative.
I think we sometimes forget as business owners that we can reach out to other people in business in an effort to help market our companies. This woman owned a business that focused on sunscreen; Donny recommended that she speak to a dermatologist who might like to represent her company.
This is really a simple yet effective (and inexpensive!) way of helping to promote your company.
Let’s say that you own a restaurant that sells healthy foods. Find a doctor who would like to promote his business to speak about the great products that you offer, and why they are great: won’t clog the arteries, taste delicious, good for you.
If you create some type of toy, find a professional who would like to talk about how great this toy is in building a child’s imagination or educational skills.
Whatever you sell, there is someone out there who could benefit from being a spokesperson of sorts. And the same goes for you: Someone out there could use you to talk about how wonderful their business is and what it has to offer to the general consumer.
The key is to finding this person and then figuring out how you can best benefit one another.
I’ve written a lot about finding low budget ways to advertise and market your business. I do this because oftentimes as parents in business we are a little less risk takers than we would have been if we were single or married without children. We have doctor’s bills and college educations to support. We are not just putting our money into a venture; we are putting our family’s money into a venture. When we lose a few thousand or more, it is not just our money we are losing, but our family’s money, and that means we have to consider inexpensive ways to get our name out there and grow our company’s: At least in the beginning.
So, find someone out there in your community that can benefit from talking about your company and whose company would benefit from what you have to offer.
If you have done this already, please share your experience, including the type of job that you own and how you benefited from someone else-and how they benefited from you. Your experiences could really help another business owner out there!