You might remember a while back when I talked about how to promote your online store.
One of the fastest ways to increase traffic to your website is to use a Pay-Per-Click (PPC) strategy.
But if you’re new to the PPC world, it can really boggle your mind — and strain your bank account.
Things like where should you place your ads and which player — Yahoo Search or Google — will help you reach your target market are two key questions that come to mind.
Well, Internet Retailer magazine has taken a stab at demystifying it for you. In their September 2005 issue, writer Mary Wagner details some of the “what and how” to help you make your decision. Mary writes:
Take Coke vs. Pepsi, translate the concept into the world of paid search marketing, and you`ve got Google and Yahoo. Like the two cola giants, the two engines are the dominant brands and they`ve saturated their marketplace. And like Coke and Pepsi, at first pass they may seem little different–at least in terms of their audience and their ability to do what pay-per-click search engines do: connect advertisers with customers. But subtle differences exist…
Hop on over and read Making Paid Search Pay Off and let me know what you think by leaving a comment. And don’t forget to sign up for your free subscription to Internet Retailer while you’re there. It’s a really helpful magazine — whether you’re in the online retail business or not.