“When the money tree looks dry, sometimes you just have to create your own branch.”
By Crystal Detamore-Rodman
“When Lissa D’Aquanni created a gourmet chocolate business in her Albany, New York, basement in 1998, she had not only a passion for candy-making, but also a knack for spurring citizen involvement. The former nonprofit executive had worked for women’s advocacy groups, most recently promoting breast cancer awareness. If there was one thing she knew, it was how to rally community support.”
– Be creative in your financing and watch out if you are thinking of taking on partners. Document everything, even if it is your best friend. -ed.