I subscribe to Home Business Magazine (one of the few paper publications I get) and as you might expect, there are loads of ads there for home-based business opportunities. The ads often beg the question: Does anyone really make money from these things (other than the people who set the business up)?
Many of these ads also leave you wondering what the opportunity actually is. I often see full page ads with nothing but glowing testimonials and a color photo of a nice sandy beach by a deep blue seashore. There is no real indication of what the opportunity actually entails. No doubt this is intentional; they want to stir your interest and play to your emotions. Smoke and Mirrors? You won’t know unless you call their toll free number and subject yourself to the ‘sales pitch’.
I tend to have a bit more respect for the ones that are up front about what the opportunity is. Now there is seldom space in a printed ad to ‘tell all’, but some full page or half-page ads do a pretty good job of filling in blanks. A well written opportunity ad will give you a basic idea of what the opportunity entails and may even give you enough information to help you decide whether you might enjoy it or not. The really good ones will be upfront about the start up costs as well.
What about you? What is your suspicion level when reading printed opportunity ads?