Frank Ross has been blogging about the pros and cons of opening an eBay store. He’s also detailed some of the important strategies that help you expose your eBay Store listings within eBay here. Great stuff.
Here’s some more eBay Store information from my book, The 7 Essential Steps to Successful eBay Marketing It’s from the eBay Seller´s Toolbox chapter of the book (Chapter 2).
Write a Store Description
The next store section to set up is the 300-character store description. Your store description is another area in which the text is submitted by eBay to Internet search engines, so again, choose your words carefully. This is not theplace to say, "Hi. Welcome to our store. Please feel free to browse." While that´s certainly a kind greeting, it doesn´t contain a single word that a potential buyer would use to search for the goods you sell. It´s better to be highly descriptive of what you sell, including specific products and brand names.
Some sellers use this space to list their goods-creating store descriptions such as KitchenAid blender, Senseo coffee maker, Black & Decker juicer-until they reach their 300-character maximum. While this truly optimizes the searchability of the eBay Store, some might fear they´re losing an opportunity to connect with the buyer on a more emotional level. In the following section on customizing your store, we´ll share a tip on using a customized store header to create a warm-and-fuzzy greeting to your customers.
Insert a Logo
The final step in setting up your eBay Store is to insert your logo. You´ll notice in this section that eBay offers predesigned logos along with the option to insert your own logo. We strongly suggest you avoid using the predesigned logos. These designs are generic and do nothing to assert your particular business´s identity or individuality.
Having a personalized logo allows you to look professional while maintaining a consistent branding theme throughout all aspects of your eBay business. Chapter 3 discusses logo design at length and shows you simple methods for creating your own stylish and professional logo.
Tip: Avoid using the predesigned logos provided by eBay. Buyers immediately recognize these as eBay stock images and they do not express your business´s individuality or brand identity.