If you are selling products online via eBay or via a drop shipping arrangement, how many payment methods do you offer your buyers? Do you offer enough safe choices?
According to this recent Forbes article, online retail still owns a relatively small pice of the retail pie. It cites concern about transaction security as a major reason for the small market share of online retail.
More online payment alternatives are making their way to the forefront such as Secure-ebill, which uses the customer’s bank account rather than a debit or credit card. This system is generally considered safe according to the Forbes article, but is not yet well adopted.
Customers need to be given as many payment choices as possible and need to be made as secure as possible. This may be the time to add additional payment methods such as PayPal or Secure-ebill. These are services that the customer can see as ‘3rd party’ and may be more likely to trust. In any case, when it comes to parting with their money, they’ll appreciate plenty of secure payment choices this holiday season from your online business.