By SARAH E. NEEDLEMAN
“In September 2002, Henry T. Kirk stumbled upon an untapped market on eBay, and a business was hatched.
He’d just dropped out of college and wanted to launch a video-editing company using the skills he developed in his high school’s audio-visual club. A loyal eBay shopper and occasional seller, he searched the auction site for the equipment he would need. Nobody was selling it, and ‘a light bulb immediately went off in my head,’ he says.
Mr. Kirk quickly purchased an editing keyboard from a video-equipment manufacturer. Once it arrived at his West Orange, N.J., home, he listed it for auction on eBay. Seven days later the keyboard sold to the highest of eight bidders, earning Mr. Kirk a small profit. ”
– This young man succeeded because he found a niche, payed attention to his customers and market tested is products. He may not have understood what he was doing at the time but the results speak for themselves and show what you should be doing too. -ed.