We’re visual creatures. We want to see things. Photos and computer slide presentations, and now web demos, have grown in popularity because we like to see. Startups are created on restaurant napkins. We like to see.
I’ve written about other visual search engines before. I may be late to the game in writing about Google’s, but I just discovered it and wanted to do some testing. It is not incredibly robust or innovative, but it does give you a quick and easy way to see your search results. I’ve found it useful in that it lets me quickly see where I want to go in a search.
Right now, I’m in a project involving Online Scheduling Software by Shiftboard, so I’ll use their key terms as an example.
I can put in the term Online Scheduling. It puts that at the center of the Wonder Wheel with spokes off to relevant topics and terms. I can quickly see at a glance where I’m at in the search and refine my terms right away.
From here, I can click on Scheduling Software, Online Employee Scheduling, and so on. After just a few clicks, I’ve narrowed down my search (not shown) to Event Management Software and Nurse Scheduling which are terms I want to better understand for my project. The visual component of Google Search doesn’t take me any deeper into a search like other tools I’ve written about here, but it does create a mindmap, of sorts, for me and let me get to the search results I think I want.
Oh, and you get there by typing in your usual search and then in the left side of the results there is a little item: Show Options. You click that and a list pops down the left navigation showing a variety of beta tools. Wonder Wheel is about half way down.
TJ McCue develops content for lead generation programs, mostly for tech companies, and is the founder of Sales Rescue Team.