Like everyone, my experiences guide my writing and blog topics.
I’ve been working on an animation project, which has been a blast. I wrote about Video Marketing a few posts back. The interesting thing about video, to me, is that it has taken off not just as a consumer phenomenon, but as a business-to-business concept. You can make business topics fun and interesting — as you can see here with this animated video about taking the headaches out of online scheduling. Lilipip Studios did this one and made a complex topic easy to understand.
You could consider a blue ocean, as that saying about strategy goes, where very few are playing yet. But with the explosion of the iPhone and other mobile devices like netbooks, more people are willing to watch. In fact, I would argue they would prefer to watch given our television-obsessed culture. We don’t want to read, just show us. I’m not saying that’s bad, just part of our busy, busy world. So if I can watch a 1-2-3 minute overview of your company and its technology, I would prefer that.
Instead of, or right alongside video, is screencasting. Slideshare.net has capitalized on this. So has YouTube by allowing a user to talk through a slide presentation. You don’t even have to shoot video of a person, or animate a character as seen above, you can just walk someone through your computer slide presentation and talk as you do it.
Now all this sounds easy and you’ll see plenty of not so great examples out there. Plenty.
Rather than do this without thinking, I recommend reading Wayne Turmel’s website called Great Web Meetings. Plus, he has a great show at The Podcast Network called Cranky Middle Manager. I know a few of those…
In fact, if you are contemplating a web presentation that you might load to YouTube or any host of hosts, take a look at this very popular post flooding around the interwebs that yours truly did: 11 Highly Useful Presentation Tools for Sales and Marketing.