Earlier this week, we reported that online apparel sales passed online computer sales for the first time in history. According to a shop.org survey, Internet apparel sales hit $18.3 billion last year, compared with computer hardware and software that rung up sales of $17.2 billion online; autos and auto parts, $16.7 billion; and home furnishings, $10 billion.
This fact is quite amazing to me, considering how much more computers and cars cost than do clothes, accessories and shoes. One thing it must mean is that a lot of clothing retailers are doing an excellent job of online selling. The executive director of shop.org said that retailers are doing such good work that sometimes it is easier for consumers to find and buy clothing online than it is in a store.
Online retail sales, excluding travel, rose 29 percent last year to $146.5 billion — 6 percent of total retail sales for the year.
If you aren’t getting your share of these dollars, then it’s time you begin. Stayed tuned to Retail Strategies for the upcoming shop.org report.