Online marketing, or any marketing, for your business has to
be based on what your customer needs and expects. Common sense, right? I would hope
so, but my observations tell me we’re flying without looking.
If you are a small biz, or a large biz, David
Strom highlights why slow and steady will win the race in online marketing
efforts. He’s talking specifically about web video, but it could extend
easily to many of the components of online marketing and social networking and it
inspired this post, in part.
From his March 4, 2009 post linked above:
While many of us
marvel at those Web sites and “viral videos” that take the Internets by storm
and quickly gain viewership, I think the sign of truly successful sites are
those that more slowly and incrementally gain their fans. The motto for today’s
essay is that slow and steady will win the online video race. And those sites
that are quick to gain attention are also quick to lose it: the longer it takes
you to build your followers, the better a chance you’ve have at keeping them.
The part I want to comment on about David’s post, besides
its incredible relevancy as we race into social networks as if we were teens on
a riverbank with a great, fun rope swing to jump into a cool river on a hot
day. We all want to jump in.
David Strom has hit on something I’ve been pondering lately
– will the social network, online marketing, make or break our company? The answer is yes and no. Yes, it might. No,
it might not.
site about how many small businesses do NOT even have a website yet, but state
that they want one. I couldn’t believe what I read. There are really people running businesses in America
(or anywhere else for that matter) today without a website? Indeed there are.
From Anita Campbell’s post:
- 49% of small businesses – currently have a Web site
- 13% of small businesses – do not have a Web site but plan
to within the next 12 months
- 38% of small businesses – do not plan to have a Web site
within the next 12 months
So, what this tells me is that you do NOT need a website to
have a successful business. You have to read her full post (click on heading
above about 51%) to get past the averages and see her insights. I’m not doing
this for linklove, but because if you sell to small business, there’s really
cool stuff here. If you are a small business, without a website, I’d love to
hear your story. But I’d also encourage you to read Anita’s post.
I’ll close with David Strom’s thoughts that prompted this
post: slow and steady wins the race. The point of online marketing, of a website,
of a Twitter feed, is not to have the latest and greatest and appear hip. It is
to help your business be successful. Anita points out that some businesses may
never need any of the tech tools. Some may. Most probably will. We should never
be pulled into spending time against any marketing idea if it doesn’t bring
value to our customer first, and thus bring sales, to our businesses. That should
go without saying, however, I see an awful lot of biz owners with incomplete and
irrelevant web efforts. Take them down and get back to basics or find a way to make
it relevant and valuable to you and your revenue stream.
Here’s a link to David’s newest video series, by the way.