Noise. There is so much noise in our world. How do you get attention for your product or service online, but also in real life, in your store or in your business? The Attention Economy was the topic of a blog post a while back and it has come to mind again.
Each month, there is some aspect to a project that makes me rethink, or pause to think, of how we get a person to buy or to consider buying at some point in the future. It is not easy, but I hear it often: “This is an easy sale… Our products sell themselves.” The claims for easy sales abound, but the hiring of sales people to sell these easy-to-sell products and services continues unabated, even in this economy, and reveals something about how “easy” it really is.
Getting attention from a consumer is not my domain; I work in the business-to-business economy. But these thoughts apply there as well. How do you get the attention of time-starved consumers and business owners? I’d love to hear from you. Email me at: Q4Sales@Gmail.com
We can talk about Twitter, Facebook, LinkedIn, Ping.fm, StumbleUpon, OPEN Forum by American Express, and a host of other communities and the many search engine optimization strategies on how you can master the art of acquiring customers and sales. If you participate in these social networks, you’ll find new customers and your selling experience will be easier. That seems to be the mantra of today’s online marketing gurus.
But they all come down to one thing, actively engaging your customer with valuable content. They may define content as entertaining or funny or helpful, but that’s all they want. If I’m going to trade my attention for your content, I want to feel rewarded. Putting your finger on the pulse of that specific content is the art and science of marketing. You have to be at the intersection of good content and good locations.