Earlier this week, I received a note from Marc Fest, vp of
communications at the Knight Foundation. He wanted me to know that the organization
is looking to hire an online community manager. What made his email really
interesting, however, was the link to a four-minute video in which Marc
discusses the available position. Even though the job is in Miami I really
wanted to apply after I watched the video.
What his email also told me was how important the online community
really is and what a vital role an online community manager plays for a company
and its various audiences. In the video, Marc says that the foundation knows it
doesn’t have all the answers and as a group responsible for making smart
investments they want to have all the information they can before executing
Here’s something else that caught my attention: the combination of
skills they’re looking for. They want someone who’s got a true passion for the
technology that supports social media as well as a zeal (that’s my impression)
for reaching out to people and creating communities.
It’ll be interesting to see what kinds of backgrounds start
pouring into the recruiter’s in-box. Will there be a lot of public relations
experience? I have to believe that much of what we strive for in our day-to-day
work is to create several different kinds of communities. And we do this by
forging as many connections as possible. That’s what the foundation is after,
too. According to the job description, this individual will “Play a key
role in making Knight the first truly interactive foundation by creating
genuine, two-way digital communication thereby enriching the connections with
the big thinkers and innovators we seek to invest in.”
What’s not to love about this job?
The point to remember here is that there should be no question regarding the
importance of including social networking/online community building in your
public relations planning.