Case in point: Kelvin Cook, an eBay seller from San Diego, just wrote a great article about using a blog as an eBay marketing tool.
He explains how to:
– inform your customers
– give more information about merchandise
– give your auctions/store items greater page rank
– attract customers
– earn money via affiliate marketing
– combine all selling efforts in one place
If your eBay product lends itself to further stories, education, background, or historical significance, you can effectively exploit that with blogs. They help build expertise and authority while offering customers extra value at the same time.
Check out the article and be sure to explore AdSense and affiliate programs like Amazon’s.