by Steve Strauss
“Q: How can I grow my business without a lot of money?
A: One inexpensive method of building your business that I am quite fond of is overnight radio advertising. It offers you the chance to get the word out without racking up huge bills.
Consider that in major metropolitan media markets, advertising during drive time (7 – 9 a.m. and 4 – 7 p.m.) can run anywhere from $250 a minute to an amazing $1,200 a minute. And given that one secret to a successful radio campaign is repetition, advertising during peak hours is often cost-prohibitive for many small businesses.”
– Sounds like a good, inexpensive way to advertise….if you have the right product or service to fit the audience. -ed.