I read so much about social networking. Sometimes I find it all really fascinating and sometimes it makes me incredibly anxious. I wonder sometimes how some people have so much time to engage in social networking. I still think, too, that good old-fashioned networking has a lot going for it. I was thrilled, for example, when an email arrived the other day from author Jennie Nash. I’ve written about Jennie before, so some of your might already know about her wonderful book.
Anyway, in this particular email, Jennie cleverly let her recipients know about her soon-to-be released second novel, The Only True Genius in the Family (Berkley, 2009). Along with a graphic of the beautiful book cover she offered the following:
“The debate about whether or not books can survive in a down economy is raging, but there seems to me to be no question: in a chaotic world, art is often the only thing that makes sense. Books, paintings, photographs, jewelry, a hand-knit sweater, a perfectly crafted sugar cookie: these things calm us and bring out the best in us, especially when times are tough.
The Only True Genius in the Family is a novel about three generations of artists grappling with the source of inspiration and the limits of love. The woman at the center is caught between her famous father and her prodigy daughter, plagued by a belief that genius skipped a generation. But genius comes in many guises, and inspiration is available to us all. If you have a creative spirit, you know what I mean, and this book is for you.
I’d like to invite you to read the first chapter at http://www.jennienash.com/files/Genius_chapter1.pdf or by going to my home page at www.jennienash.com <http://www.jennienash.com/> and clicking on the link at the top of the page.
If you’re interested in reading more, I have four exclusive give-aways and offers to help my special fans (that’s you!) get your hands on books asap. Open the attached PDF to learn more:
Cheers and Happy New Year! Jennie Nash”
First, I absolutely loved Jennie’s reference to the down economy. Not the down economy part, but the fact that she was able to so naturally bring that element into the argument at all. I liked how she didn’t even talk about her book in the first paragraph. That’s actually a really good way to get someone’s attention: take a topical issue to get your reader’s attention and then segue into what you’re promoting.
Second, I liked the language she used to pull me in. “Inviting” someone to take a look at something is gracious, polite, and simply a really smart way to continue to draw someone in. It reminds me of a tip I learned a hundred years ago when I worked for a PR agency in Rochester, NY. A colleague suggested that instead of automatically whipping out a legal pad and taking notes during a client (or prospect) meeting one should actually ask permission to take notes as in “Would you mind if I took some notes while we chat?” Clearly, it’s not always necessary to be so formal, but in many cases, it’s not even about the question itself but rather the fact that you’re asking someone for permission. It can set a really wonderful and relaxing tone.
Next time: more about Jennie Nash’s clever promotion tactics for her new novel, The Only True Genius in the Family.