Over at “Some Assembly Required,” my friend Thom Singer has an excellent post about doing things for other people when there’s no immediate gain for yourself. He had introduced two people to each other, one with a need, the other with the means to meet that need, and he gained no immediate material benefit from doing so. One of the two was surprised that he did so.
Thom has written two books on networking, “Some Assembly Required” and “The ABC’s of Networking.” He points out in both, that to be effective in networking, you must first be willing to do something for someone else. In other words, “Do unto others as you would have them do unto you.”
Let’s pause here, and let me state that, knowing Thom, he’d have done this act anyway, even if he didn’t have a black belt in networking. He’s genuinely a nice guy.
The lesson for those of us interested in customer service is, “practice the golden rule,” and you will create more customers and more loyal customers.
More importantly, it’s fundamentally the right thing to do.
(See also, “What goes around, comes around!” “Your reputation precedes you.” And, “Everything you do comes back to you.”)
PS: I’ve read and recommend both of Thom’s books. Because networking is not a course taught at most universities, many people don’t think it’s important. It is. Took me a long time to learn that. Thanks to Tom, I’m much better at it.