My husband and I hopped into Sonny’s BBQ for lunch last week (sliced pork – yum!!) as we were out and about doing fun holiday stuff. They had their usual marketing brochures on every table and I noticed that they had added the “Follow Us On” Twitter, FaceBook and YouTube icons to each of the brochures.
That’s a pretty smart thing to do because it moves your market from offline to online and gives the business more opportunities to connect. But there’s one problem with their approach. Here’s a picture of one of the fliers. I circled the area with the social networking icons so it would stand out better. See if you can guess what’s wrong (my thoughts below the picture).
Although Sonny’s has done a good job with this, one thing they missed out on was making it easy for their customers. The social networking icons tell me they are on the right sites, but don’t tell me where. I have to work a bit if I really want to find them. I went to FaceBook and Twitter and found them via a simple search on “sonnys bbq” with out the quotes, but have yet to find them on youtube (anyone know??).
Most people will walk away from the restaurant and forget about taking action. If Sonny’s BBQ included their social site addresses, anyone with a smart phone could add them to their network right there in the restaurant. Bingo! Done.
It’s a really good idea for offline companies to transition customers to their online world, but they have to make it easy.
What do you think? Please leave a comment.