One of the best things to happen to the practice of PR in the age of Obama occurred long before he took office. It’s fairly common knowledge that he became known as the Internet President for his savvy handling of the Web. I believe that most of the campaing donations came from those who gave rather modest amounts via the Internet, because IT WAS SO EASY TO DO. And he put social networking to work as well, which, I believe, was a brillian way to reach out to American yourth.
But it wasn’t just the President’s use of the Internet. I remember watching Sarah Silverman’s youtube video titled “The Great Schlep” in which she appeals to young Jews everywhere to visit their grandparents residing in Florida and talk them into voting for Barack Obama. I laughed a lot and Silverman really nailed the joke. But I also think it got people to vote for Obama and not necessarily the senior citizens she was sort of making fun of but those twenty-something’s who watched the video and then sent it along ot their friends and families. It was a clever way to say to this part of the population: “You matter and you can do something really important.” As I write this, Silverman’s video has so far received 1,670,223 views. Not bad for someone running for office not to mention all the viewings once he and his family moved into the White House.
Barack Obama made this point, that you can effect change, wherever he went. And while his personal appearances electried the voting public people who hadn’t seen him speak could go to youtube.com and watch as if they hadn’t missed a thing. What Obama did for campaigning was to say, “The Internet and politics together are cool.”
More about the effects of the Obama Administration on small businesses, particularly PR firms, next time.