Last Saturday evening I was invited to the
Having lived Up-Valley in
The 2009 Festa Primavera topped the list in every category. It would sweep any fundraising awards ceremony. From the moment you walked into Silver Oaks Cellars you could feel the speciality of the atmosphere and the evening. The silent auction pieces – many crafted by the students with the help of local artisans- resembled place settings and table accessories found at
I was taken aback by the creativity of the Mergelkamp girls, Morgan and Parker, as their renderings on their serving dishes would have added frivolity to any table.
Now I am not suggesting that every restaurant owner who reads this transform their world into a fundraising- event. Although I am sure many have thought of that as non profitability becomes a closer reality. I am going to present some numbers here to let those restaurant owners who quiver at the thought of donating to an auction and not getting anything in return know that now is the time to increase your dinner donations.
Take the Go Fish Kid’s Sushi Class. Billed as an evening of cocktails and sumptuous fare….Ken Tominaga will share his secrets with your children…Cindy Pawlcyn is a huge supporter of the school. The event went for $3300.00.
Richard Reddington of Yountville’s Redd, donated dinner for four along with a hands-on kitchen experience. The event garnered $3800.00.
Taylor’s Automatic Refresher donated dinner for eight hosted by Mark and Teresa Aubert- Aubert Wines, Joel and Sarah Gott- Taylor’s Refresher, Doug and Annette Shafer- Shafer Vineyards, and Don and Tonya Weaver of Harlan Estate. The item included numerous bottles of wine and the bidding closed upwards of $6000.00.
Needless to say, the attendees were at the event to support the school but also to support education of the community. I also want to add that many of the guests had no ties to the school. They were there to support the community. That’s where restaurant owners come in.
Donations can be an everyday event for the restaurant owner. A day doesn’t pass that someone doesn’t call or show up, hat in hand with a plea for a dinner or lunch. And I realize that we can’t give to everyone. Yet, now, during these low times, is the perfect time to increase your donations. You have the staff, you have the seats, you need the exposure and if you choose the right charities that fit your demographic target audience you will reap the benefits of goodwill from good food.
Not that any of us need one, the deduction from the donation may one day come in handy. Plus, if you choose the right event you will probably get the movers, shakers and community supporters to visit your establishment a little more than they did in the past.