Blame it on the economy. Americans expect to spent about $15 less on Mother’s Day this year compared with last year. The average $123.89 per person to be spent this year adds up to total spending of $14.10 billion, according to a survey released today by the National Retail Federation (NRF).
Most Mom’s Day spenders (66.8 percent) will buy flowers, with floral purchases adding up to $1.9 billion. More than half (54.8 percent) will take mom out for dinner or brunch, spending a total of $2.7 billion. Consumers will spend $2.3 billion on jewelry, $1.5 billion on gift cards, $1.2 billion on clothing or clothing accessories, and $1.1 million on treats such as a spa day.
About one-third (30.2 percent) will do their Mother’s Day shopping at a discount store, and 27.2 percent will head to a department store. Speciality stores, gift stores and electronics stores will attract 33 percent of shoppers; speciality clothing stores will pull in 5.5 percent, and 18.2 percent will head to their computer to shop online.
Of those who will celebrate Mother’s Day, 62.4 percent will buy gifts for their mother/stepmother. Twenty-one percent will buy for their wife. Gift giving for daughters, friends and godmothers will be scaled back this year.