Chicago lovers of Marshall Field’s — the much-loved retailer that — Presto! — was turned into Macy’s last year — got organized in 2006 and are planning to continue this year their fight to bring back the Chicago store.
The Web site championing the cause, fieldsfanschicago.org,, declares that its effort will resume in 2007. The home page notes that while Macy’s may ignore pleas to bring back Marshall Field’s, it will not ignore reduced sales that result from, uh, unshopping at Macy’s. Here’s a sample blog, written just a few days ago, from the Bring Back Field’s Web site
Dear Misguided Macy’s People,
Making repairs and cleaning up specific areas of the store are not going to do it. If you want all of us Field’s Fans back, you are just going to have to — be FIELD’S! We can start with the name, of course, and the color, but Field’s was much more than that. It was class! The service was personalized and not delivered by people who dressed for a funeral home. Top designers vied for space, and the house brands were solid, affordable and good quality. The first floor wasn’t deep with security guards with ear pieces. If there were security guards, they weren’t obvious. The place was clean and always in good repair. Whoever you were, rich or poor, you were treated with utmost dignity at Field’s. There were sales — great sales — but nobody felt bombarded with coupons and constant sales that seemed desperate. Field’s had self-respect. They didn’t have to give away the Frangos because they knew they were so intertwined with Field’s history and that they came from one great name, that they were a symbol of one great store. It was all these things and much more, and I doubt you could replicate it. But for a start, you might just change the name back to Marshall Field’s. If you did that, we’d give you a chance. Now re-read this letter ten times!
As I said in yesterday’s posting about this same subject: C’mon Macy’s. Give Chicago back its store. C’mon.