The world’s largest mobile phone maker isn’t the top dog in the smartphone segment anymore, at least when it comes to browser calls for mobile ads. According to mobile ad service company AdMob, Apple received 49 percent of mobile ad traffic in May, compared to 32 percent for Nokia.
Part of this could be that Apple offers many apps, and while the iPhone is most certainly a smartphone – and very all around clever device – it has a more consumer-geared focus than Nokia’s down to business products. However, it is worth noting that Nokia had 43 percent of AdMob’s market in January, while Apple was at 32 percent. Thus in just a half a year Apple has taken off in the mobile ad space.
So why is this even important to consumers or business users? Because in the world where so much is free to browse, the bills still have to be paid and mobile advertising is still being seen as the way to keep the revenue flowing. And with the Apple iPhone dominating, developers of apps and sites might look more to that platform.
This would all make you think that Nokia would look to do something to shake it up, such as jump on the Google Android OS. But the Finnish mobile phone maker has tried to dispel rumors said they are not working on a phone that would use Google’s Android… despite what the British daily The Guardian has reported.
This really isn’t much of a surprise, as Symbian remains the operating system of choice for Nokia. If the company were to roll out an Android device, it would say to the loyal customers that it wasn’t sure if they’ve been providing the best operating system all along. And speaking of difficult OS transitions, there is Microsoft’s Windows Mobile and all the confusion it has brought forward.
The company has been working hard to fend off rivals from Apple and Research in Motion, and has been heavily hyping Windows Mobile 7. The problem is that the company also had to focus on Windows Mobile 6.5 for the current devices. This has been a careful balancing act, to update the OS for current devices, while trying not to alienate consumers when the next platform comes down the pipeline. The problem of course is that many Windows Mobile devices running Windows Mobile 6, and some that can run Windows Mobile 6.5 won’t be able to upgrade to 7.
And finally, in this strange world of mobile last week Microsoft has begun to promote Bing, its new search engine. While the search engine’s campaign is heavily focused on what it can do on the desktop PC, it also is going hard and heavy on the mobile front too. Microsoft rolled out the brand to Verizon Wireless users, which is part of an exclusive five-year deal with the carrier to provide search and advertising services for mobile handsets.
Bing will be the default search engine for Opera, and by later this year will be preloaded on most Verizon phones and featured on smartphones. I’ll be interested to see how Bing stacks up the next time AdMob does a report on mobile ad searches and platforms.