I’ve had this book on my stack for some time, No Yelling: The 9 Secrets of Marine Corps Leadership You Must Know to Win in Business. I will admit that I find the cover repelling – the picture, the colors, the words.
I wonder who their target market is, but I don’t think the publishers were trying to appeal to females (or not ones like me, anyway). The book is filled with examples from the marines and "civilians." I did not care for all the marine examples and I don’t particularly like being called a civilian (nor a gentile, Caucasian, or other impersonal label). Can you tell that the whole tone put me off?
Yeah, so what that means is I had a tough time getting through the book and often skimmed right over the military stuff. If you like this kind of book, you will likely love this. And don’t get me wrong, I have great respect for the Marines and their abilities to create extraordinary teams. And the advice in the book – the 9 Secrets – certainly seems valid and useful.
I like all the talk about integrity and what that really means. I think we say the word integrity like it’s some amorphous thing. Not so, integrity can be measured and developed.
The leader with integrity does not use the Chicken Little school of motivation – that is, by declaring an emergency of "The shy is falling!" Nor do leaders cry wolf by generating a false deadline and a false sense of urgency. The leader with integrity assigns deadlines based on the needs and realities of the task at hand, and explains why the task matters and why it must be accomplished by a given time.
This is a book with a niche reader. I’m not the niche, but you likely know whether you are or not. Purchase accordingly!