We’ve heard this same theme before, including Seth’s PDF called Do Less.
But this is one message that I don’t think can be overstated. Our best thinking comes when our minds are at play.
When I was at Black & Decker, the goal was to have product development engineers set aside 10% of their time to be creative and play. This proved difficult and only marginally successful because even when they dedicated the time, their minds were often on the stacks of tasks waiting for them. Even so, I have to applaud B&D for recognizing the problem.
I have worked with some senior executives that just don’t get it. They create an environment that is hectic and hassled to the point that even the best people can’t do great work. And this applies to execs too! I think that many companies would benefit from their leaders taking the time to think, create, and play.
Yeah, yeah, easier said than done. Yep, we all know this is not easy, but it can be done.