I’ve noticed a lot of advertising lately that seems to go out of its way to assure people they won’t be pestered by a salesperson.
From what I can tell, this sounds like an added benefit of doing business with them. It’s a selling point and they believe it’s something a potential customer will value.
I agree. It is nice to know your inquiry will not make you the subject of a pesky salesperson who sees you as the next step on his (or her) road to making quota for the month.
On the other hand, for businesses that rely on salespeople to get new customers, this is a real downer. I think it says salespeople have reached a new low in the eyes of our culture. I know, as a class, salespeople have never been put on a pedestal. But it seems that their social ranking has dropped through the floor in the past 10 years.
In sales, like in any profession, there are the good, the bad and the ugly. And most salespeople I know are in the “good” category. But, what of the others? Are there more “bad” salespeople than in the past? Or are we just more sensitized to them?
This leads me to two questions.
First, as a culture, are we moving away from needing traditional salespeople?
With the rise of Internet and more people having access to more information, is our economy changing such that the economic function of salespeople has diminished (or even disappeared)?
Or, are we simply fed-up with too many salespeople and too many sales pitches? As an example, look at the telemarketing laws that have appeared in the last several years. They have destroyed what was a large and profitable industry. But I don’t see any protesting in the streets. “Good riddance” seems to be society’s message to the telemarketing industry.
Second, if we are moving away from wanting or needing traditional salespeople, then how does this affect our marketing? For businesses that rely on salespeople, how do they continue growing in the face of such a trend? What changes might they make in their marketing to maintain their growth and profitability goals?
What do you think about this? Is this trend real? If so will it continue? Will it change how you plan your marketing?