There’s never been a better time to start a business. With a few bucks in your pocket, an internet connection and some dedicated time, you could be reaching a global market of prospects. Add to that equation key strategic partnerships with complimentary small businesses around the globe and you’ve got a recipe for success.
But that’s when the work really begins. Maintaining contact with clients and business partners is critical in this “24 hour a day, need a response right now world.” You simply must have the ability to communicate and respond or risk the damage caused by your actions.
A recent white paper “Psychology of Effective Business Communications” (PDF) commissioned by Cisco, discusses the problems caused by over reliance on email communication and details the results of not responding to a request. The researchers found that use of inappropriate methods of communication and failure to respond in a timely fashion can damage your reputation, erode trust and send your critical projects to the failure pile.