Memo to anyone thinking of selling a single product from a website. Take the example from Google as advice, and don’t do it. Earlier this year the company had built a site specifically for the Nexus One Android handset, which went live with the launch of the phone this past January.
The intention was to give users a one-stop shopping for the handset and accessories. But the handset didn’t exactly take off, and the website has all but crashed and burned. The irony is that the Android operating system has actually surpassed the marketshare for the Apple iPhone. So why did the Nexus One Android Web store fail? Here are a few possible reasons:
- Early Adopters Don’t Need a Specialty Site – the Google Nexus One Web store was widely seen as niche channel for the early adopters and these buyers don’t need a specific store. Much had been written about the phone, and the website was overkill.
- No Hands-on the Handset – likewise, early adopters like to touch and feel something new. and while the website gave plenty of information, it didn’t let people touch and feel prior to buying.
- Not Enough Post-Purchase Purpose – once a purchase was made the store also stopped serving a purpose, especially as apps and other features could not be downloaded from the site. Why visit the site again?
- Carriers Carried it Away – Sprint and Verizon opted out on carrying network-specific versions of the Nexus One, and thus T-Mobile was the only officially supporter for the handset – along with an unlocked model that could gun on AT&T. So without the carriers, the site further lacked purpose.
The future of the site is still in question, but the word is that the URL will instead link to a variety of Google Android-powered phones instead. That’s probably a much more useful site for those looking for an Android device anyway.
CTIA: Data Usage Up as Voice Down
Mobile handsets are being used more for texting and browsing than for voice calls, according to the CTIA, the Wireless Association. The New York Times reported last week that voice minutes used per consumer in the United States has dropped, but text messages grew by almost 50 percent last year. Likewise, data usage, which includes e-mail, Web browsing, streaming video and instant messaging other than text messages, has also surpassed phone calls.
This isn’t a surprise, and for business users, instant messages and text messages are probably an easier way to confirm appointments, get directions and receive information from colleagues; while Web browsing and e-mail have been a huge boon to the harried road warrior.
The CTIA also found that currently 90 percent of U.S. households currently have a mobile phone. Interestingly the average call feel from 2.27 minutes in 2008 to just 1.81 minutes last year.
CTIA: Cancer Study Inconclusive
Could the shorter calls be a result of users worried about the dangers of spending too much time chatting on their mobile phones? If that is a factor, voice calls could increase as a new international study on the link between mobile phone use and two kinds of brain cancer produced an inconclusive result.