Clients that I work with on marketing strategies often ask about ways in which to bring customers back. As you know, the majority of your sales will be generated by repeat customers, so it is important that you work to always bring clients back to you rather than having them go elsewhere.
We are busy people, though. Sometimes we forget about company A when company B is right around the corner-even if we know company A is a great company that offers wonderful services.
One way to keep your clients returning is by offering a free newsletter. This can be done on a weekly or monthly basis – or you can send them out periodically when you have something great to say!
For instance, if you are having a sale on certain products, a quick email newsletter can showcase those products, state the name of the sale and ask customers to visit your site.
You may have some interesting news to share in the realm of your business area. Perhaps the slash in interest rates applies to your company, or a new exercise is found to lower heart disease. If this is the case, a quick email newsletter not only tells your clients about this exciting news but it shows them how your products and services relate and what you might be able to do for them in this regard.
Newsletters can offer information as well. A monthly newsletter might be focused around a certain theme, and that theme may in some way pertain to something that you are selling. If you are a motivational speaker, a motivational newsletter is a great way to keep your name handy to potential customers. I receive a monthly craft newsletter from someone who owns a hobby business, and a fashion newsletter from a girl who works as a personal assistant in the fashion industry.
A variety of inexpensive newsletter programs exist. I typically set clients up with www.ymlp.com because this is the program I have used the most. You can design the newsletter to look any way you want, you can drop in pictures, include italic, add links, change the font color, change the background color – all in an effort to tie your company into the newsletter.
Not a great writer? Can’t ‘sell’ with your words? Not enough time in the day to plan out and execute a newsletter? Hire a newsletter writer -or copywriter- to plan and execute your newsletter each month. The money that you spend on doing this-which could be as low as $50 per month-could easily come back to you ten-fold if you have a great newsletter that focuses on your products and services and that reminds customers to keep coming back for more!