For those of us who have a home based business, we might take this time of year to look at where the business currently is and to lay down goals for the coming year. Many times, these annual goals become nothing more than those things called “New Year’s Resolutions”, where we simply make them and then forget them. Set and Forget!
It’s one thing to make goals for a new year, but it’s another to actually set out toward keeping them. Goals for the new year tend to be large, lofty, and general. For example, if you set a goal to acquire 200 new clients this year, that’s fine. But how will you work toward getting those new clients?
The best way to work toward an annual goal is to break it down into something more specific and attainable. If you usually follow up with leads to attain your clients, you might make a specific goal to contact at least 10 leads per week. If you’ve determined that you get an average of 4 new clients for every 10 leads you call, then you’re on your way. That would give you a specific path to your 200 new clients in the new year (do the math).
If you make goals for the new year and never visit them again until next new year, the goal isn’t going to do much for your home-based business. But when you visit the goal frequently and note your progress toward reaching it, you’re more likely to raise that home-based business to the next level.