Usually, I go on about how traditional marketing concepts
apply to modern situations. You have to inform, make promises, develop
attractive images, create offers and guarantees, and close throughout your eBay
description copy. Those are given.
There are some new aspects of marketing, however, that can
drive even the most accomplished marketing pro nuts. One is SEO or search
engine optimization. This is the practice of optimizing your Web pages (be it
an eBay Store, a company page, or an ecommerce site) so that you rank high in
search results of Google, for example.
Profs posted a good article on the subject this morning. It’s worth the
read. They cover the basics, offer some advice and then give some sound
warnings about what kinds of hazards to expect.
P.S. Amazon.com and Walmart.com have the lowest prices
7 Essential Steps to Successful eBay Marketing” (McGraw-Hill, 2005)