One of the things small business owners aren’t very good at is determining their target market. Most of the time when I ask one, “Who is your target market?” I get a deer in the headlights look or the response that it’s everyone who buys [fill in the blank]. Ugh.
Folks, you have to know who your market is to you can zero in on them and make your business grow.
I was intrigued when a press release for a new service called Ask Your Target Market landed in my email box. According to the release, they claim businesses of all sizes can
now have instant access to customized target market research consumer
panels for under $30. And to celebrate their public launch, the company is
offering new customers 20 credits that can be used to complete their
“Ask Your Target Market isn’t just an online survey tool, like those
offered by other existing companies. We give our businesses access to a
built-in consumer panel that they can filter by demographic points to
fit their target market,” explains co-founder and CEO Lev Mazin.
Using a simple dashboard, survey creators define their selected market
by refining demographic criteria, including gender, age, geographical
location, education level and others. Surveys with multiple choice
responses can ask specific questions and include multimedia elements
that allow companies to test the effectiveness of site design,
advertising, logos, and other visual elements of their businesses.
While response times vary based on defined panelist criteria, a
50-person survey with standard parameters can be completed in hours.
A three question survey deployed to 50 panelists with standard
parameters costs only $29.95. The company allows customers to add a
number of premium features and increase survey size up to 400
respondents. Once completed by panelists, survey creators can view
vivid customizable charts and graphs, and download reports in a variety
Might be worth checking out if you need some market research completed. I haven’t used the service and would gladly pass on any feedback from anyone who has. Just let me know.