Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: David Meerman Scott, www.WebInkNow.com.
Thursday, June 14th 2007, 3:00 p.m. PT (6 p.m. ET)
“New Rules of Marketing and PR”
On the Web, you are what you publish. The Internet is about people, not technology. The Blog Squad interviews online thought leader and strategist David Meerman Scott, author of The New Rules of Marketing & PR. You’ll learn why you need to change your marketing to deliver compelling content at the moment your audience needs it and in a form they appreciate.